The Role of the Business Development Consultant
“We need to figure out where to start.”
“We need to change something”
“I’m too busy to really look at my business, but I know I need to.”
“Ha! I don’t have time to write a business plan”
If you’ve asked yourself any of the above; you will want the benefit of a Business Development Consultant. Most often, entrepreneurs tend to be independent risk-takers and do not ask for help when they need it. It is true- YOU are at the heart and helm of your business, but are you equipped with all the knowledge you need to drive it? More importantly, do you have the time?
A consultant comes with a diverse set of skills and will save you time and energy. They provide direction to position you strategically for your next move. In addition to helping owners with the creation or development of their business, they may also assist in the day-to-day operations.
Some of the tasks completed by this individual are in:
- Business start-up
- Marketing strategy development
- Brand marketing
- Writing & editing copy
- Client development & deal closing
It is quite possibly the most important relationship to forge in nurturing your business. The right consultant will be your advisor that identifies challenges, and works collaboratively to get results. Choosing to engage a consultant can be as simple as having a sounding board or as sophisticated as having someone map out and manage your business plan or project execution. What it doesn’t need to be is complicated.
In our humble opinion, great consultants are:
- Ambitious & passionate about their clients’ success. Choose someone genuinely interested in your business; who will take the time to understand your vision and challenges. They are equally ambitious to help execute it. They pick up their phone too.
- Creative thinkers & problem solvers. Creative people approach a problem in various ways with unique, out of the box solutions. A consultant generally gets into this business because he/she loves the art of problem solving and understands what keeps senior leaders awake at night.
- Excellent communicators. Remember this person or group will be a liaison internally and externally. They must have excellent character, with the ability to listen, understand and communicate your business, both verbally and in writing. It helps if they have a vast quality network. This also means they are likeable.
- Experienced & sympathetic. A consultant can have a concentrated expertise or a myriad of experience. Either way- they need enough of it to understand the challenges and opportunities in your business. They also need to have ‘been there’ at some point and be able to identify with the mind-set of the business owner.
At the end of the day, a consultant is your MVP. They help you become more effective and successful. They provide you with peace of mind, and at the least, confidence and validation in your pursuits. Go ahead, call in your best kept secret.